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Super fast

Full qualitative feedback in record time with NO compromise to quality – great for iterative learning.

Unrestricted
recruitment

Any kind of respondent from any town, any area, any country, any part of the world and in any combination.

Real feedback

Individual interactions with the consumers you really want (not an on-line panel), giving real responses without the ‘group’ effect.

Global
consistency

Multiple markets run simultaneously with total quality control and deep, cross market analysis.

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Deep & evidential

Every piece of feedback is analysed by experienced qual moderators to create clear learnings, proven by real evidence.

8x more
consumer time

Unlike focus groups, individual interactions means more learning time to explore more questions at a greater depth.