A typical project process
Agree outline brief, process & costs.
Key stakeholder participation - the more the better.
Session designed and facilitated by us.
Establish the 'start-point'.
Creative process to help you start thinking 'de-limited'.
Creative recruitment proposal
Screeners & client sign off
In market recruitment.
Detailed study design and client sign off.
Our creative team or your agencies.
Study length 1 -> 10+ hours (3 hours average).
Online 1 hour -> 2 weeks (3 days average).
Can be multiple markets, simultaneously
Fully qual moderated with live client viewing,
Detailed qual analysis.
If required - repeat the process, bringing half the consumers from the first phase and
adding an equal number of new ones in a second phase.