A typical project process

Agree outline brief, process & costs.

Key stakeholder participation - the more the better.

Session designed and facilitated by us.

Establish the 'start-point'.

Creative process to help you start thinking 'de-limited'.

Creative recruitment proposal

Screeners & client sign off

In market recruitment. 

Detailed study design and client sign off.

Our creative team or your agencies.

Study length 1 -> 10+ hours (3 hours average). 

Online 1 hour -> 2 weeks (3 days average).

Can be multiple markets, simultaneously

Fully qual moderated with live client viewing,

Detailed qual analysis.

If required - repeat the process, bringing half the consumers from the first phase and
adding an equal number of new ones in a second phase.